Lincoln enjoys helping prospective students have a great university experience. Born in the UK, he worked in the retail and financial industries. In the US, he has worked for a public discourse NGO in Los Angeles. At BYU he taught PR and managed a PR agency practicum class. He has both Bachelor’s and Master’s degrees from BYU in public relations and mass media communications. He can’t decide between chocolate and lemon flavors or between Star Trek and Star Wars, but he definitely prefers Batman to Spiderman.